Meet Andrea : The Story of Play B
Hi, I’m Andrea Beninde, founder of Play B
I know what it feels like to be at a crossroads in your career — successful on paper, yet searching for something more meaningful, sustainable, and truly yours. I’ve been there.
After 25 years leading teams, brands, and multimillion-euro portfolios across Europe, I realized my greatest work wasn’t just about scale. It was about unlocking the full potential of people, ideas, and systems — and helping them thrive with clarity, collaboration, and purpose.
That’s why I created Play B: a space where midlife professionals, Gen X and beyond, and conscious founders can design their next chapter. Not just another project, but a business built from identity and values, guided by experience, and designed to generate both impact and income.
My approach blends strategic insight, intuitive clarity, and a mosaic of traditional and unconventional tools. I guide people from confusion to clarity, from potential to progress — with structure, co-creation, and care.
You’ve spent years building for others. Now it’s time to build something that’s truly yours — where your expertise becomes both your livelihood and your legacy.
Curious what’s possible for you?
Why Play B?
Building something new— especially after a corporate career or unexpected transition— is not just a checklist. It’s a shift in identity that reshapes your definition of success and raises questions you never expected.
I’ve been through that transition. I know how disorienting — and how deeply courageous — it can feel. That’s why I created Play B: to provide the clarity, co-creation, and strategic community I once wished I had. All in one place.
I believe in collective intelligence — the power of people with different strengths and perspectives. I don’t believe in solo journeys or the “go-it-alone, constantly grinding” mindset.
Together, we go further. We build with more clarity, more sustainability — and more purpose.
My Mission
Play B exists to create sustainable impact built on who you truly are. We are entering a new era. AI is reshaping work, identity, and opportunity faster than ever. Don’t leave your future to chance. Now is the time to build your side business, passion project, or next chapter — not just for security, but for fulfillment, freedom, and legacy.
Approach
Whether you are navigating a career transition, launching a side business, or stepping into midlife entrepreneurship, Play B provides the structure, tools, and co-creative support to move forward. I lead the work — but I’m supported by a trusted network of freelance creatives, strategists, and specialists who believe in what we are building. The frameworks I share aren’t generic. They are a refined blend of world-class mentorship, lived experience, and real client transformation — tested, shaped, and designed to deliver results.
Promise
I don’t see myself as a solopreneur — and that’s exactly why Play B exists. It’s not just a brand. It’s a collaborative space. A best-of-all-worlds approach to building something meaningful — with shared insight, strategic clarity, and real progress. Because this isn’t about going it alone. It’s about building something real. And doing it together.
Ready to start your next chapter?
What is Play B?
Play B is a business design ecosystem for midlife professionals, conscious founders, and Gen X leaders ready to build what’s next — with clarity, integrity, and momentum.
Whether you’re starting a side business, navigating a career pivot, or growing a values-driven brand, Play B provides expert guidance, creative collaboration, and a supportive community to help you build something meaningful — and built to last.
Clarity, co-creation, and real-world action — that’s what drives true transformation. This is about creating a business that reflects who you truly are.
Who Play B Is For
Play B supports three core groups — each navigating their own version of reinvention and growth:
Midlife Professionals &
Gen X Leaders
At a turning point? You are ready to build a (side) business, pivot your career, or make your next chapter more aligned. You want purpose and profit, structure and freedom. Not hype — a smart, sustainable path.
Conscious Founders &
B Corps
You’re building a values-driven business and doing things differently. You care about impact, alignment, and lasting growth. What you need: strategic clarity, compelling communication, and a business model that supports your mission.
Progressive Companies &
HR Teams
You are guiding talent through change — career reinvention, internal shifts, or responsible exits. You believe in human-centered transitions and want modern alternatives to outplacement.
How the Play B Ecosystem Works
Whether you're starting fresh, evolving what exists, or navigating a major transition — there's a clear path forward.
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Build & Launch
Create your purpose-led business from the ground up with the Side Business Jumpstart, or elevate what exists through the Play B Studio. → Clarity, momentum, long-term growth.
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Transform & Lead
Navigate reinvention with clarity and dignity.
The Executive Reinvention Lab (Platinum 1:1) supports senior leaders designing their next chapter beyond corporate – while Play B also partners with HR teams to guide individuals and teams through change. -
Connect & Grow
Join the Play B Circle — your space for ongoing learning, co-creation, and grounded support. → Because building something meaningful isn’t a solo journey.
What Makes Play B Different
Strategic Leadership You Can Trust
25+ years leading global brands, teams, and multimillion-euro portfolios. This isn’t theory — it’s tested insight.
Human-Centered Approach
Business strategy + creative direction + Human Design → aligned and profitable solutions.
A Hybrid Methodology
Proven frameworks blended with intuitive tools. Unlock momentum for both mind and soul.
Transformation Through Community
Honest reflection, peer insight, and co-creation. You don’t do this alone.
Ecosystem Thinking
Not just programs — a living network that connects people, opens paths, and builds long-term value.
Ready to explore your next step?
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The Side Business Readiness Scorecard
A short, free scorecard to help you see where you are on your side-business journey right now. In just a few minutes, you’ll get a simple snapshot of your strengths, gaps, and next best moves.
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Clarity Sprint
A focused 90-minute strategy session to clear the fog and make decisions. We’ll look at where you are, what you want next, and map out practical options so you leave with a clear direction and one or two concrete next steps you can act on immediately.
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View All Programs
Explore the full Play B portfolio — from business strategy and side-business design to Human Design sessions and brand evolution. See all current ways we can work together and find the path that best fits where you are now.
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Discovery Call
Prefer to talk first? Book a free 15-minute call to explore what’s possible.