What We Offer
Turn Who You Are Into What You Do
With Support Tailored to Your Needs and Your Stage of Business
At Play B, we help midlife professionals, Gen X and beyond, and conscious founders turn who they are into what they do. Through a portfolio of offers – from Human Design sessions and 1:1 coaching to the Side Business Jumpstart and the Play B Studio – you get strategic business design for midlife reinvention, tailored to your needs and your stage of business. Whether you’re launching your first side business, evolving your brand, or navigating a career transition, we meet you where you are with clarity, structure, and support, so you can build what’s next with purpose and profit.
The Side Business Jumpstart
Build your purpose-led side business — with clarity, confidence, and steady momentum.
A guided hybrid program combining self-paced learning, strategic live sessions, and community support. Perfect for midlife professionals, Gen X and beyond, ready to create a meaningful, future-proof venture on their own terms — without burnout or cookie-cutter formulas.
What’s included:
✓ Step-by-step guidance from idea to first income
✓ Proven frameworks and creative tools to save time and reduce overwhelm
✓ 6 months in the Play B Circle community for accountability, feedback, and support
Play B Studio
The Next Level of Your Business Journey
Play B Studio is a premium, done-for-you / done-with-you experience for entrepreneurs, founders, freelancers and coaches, Gen X and beyond, who are ready to turn who they are into what they do at a more visible, refined level.
Together we combine purpose-led strategy, aligned design, and smart systems – including AI-powered tools – to create a business presence that feels like you, looks professional, and actually works in practice.
Whether you are building from a strong foundation or stepping into a more visible, aligned version of your work, this is where strategy meets design, and clarity turns into traction.
What’s Included
✓ Clear positioning and differentiation so you stand out in your market
✓ Offer architecture and pricing aligned with your goals, energy, and ideal clients
✓ Messaging and brand voice with content pillars for consistent, on-brand marketing
✓ Custom brand identity and professional website that reflect your essence
✓ Light-touch sales flows and simple systems to support growth (incl. AI-supported tools where useful)
✓ Done-with-you collaboration and co-creation – never just a template
Optional: Human Design insights, advanced AI workflows, and tech stack recommendations tailored to your way of working.
Two Pathways
Essential: Build a solid, professional foundation for growth.
Premium: A full transformation including strategy, digital presence, and scalable systems.
Perfect For
• Jumpstart graduates ready for the next level
• Entrepreneurs seeking brand and business refinement
• Freelancers and coaches stepping into full-scale entrepreneurship
• Purpose-driven founders building for lasting impact
Play B Studio is a bespoke service with no standard packages – we design the scope and investment together based on your needs and stage of business.
Executive Reinvention Lab (Platinum)
For senior leaders and founders in transition who want a designed next chapter beyond corporate.
A confidential, high-touch 1:1 partnership to map your portfolio life, refine your narrative, and turn decades of experience into aligned opportunities and offers.
By invitation or application only – start with a free discovery call to explore if this is the right path for you.
Play B Circle
Not just a network. A real ecosystem for transformation.
The Play B Circle is your space for connection, co-creation, and continued growth — long after the program ends.
What’s included:
✓ Live events & honest Q&A conversations: real talk, not fluff
✓ Peer collaboration & strategic feedback: grow faster with shared wisdom
✓ Ongoing support inside a private member community: accountability that lasts
The Circle is where momentum continues — and where professionals, Gen X and beyond, build together instead of alone.
1:1 Strategic Sparring
Business advisory and personalized guidance for your next step. Focused, personalized input — wherever you are on your business journey.
If you are a senior executive or founder exploring a larger reinvention, we can also discuss the Executive Reinvention Lab (Platinum) during your Clarity Sprint or Discovery Call.
90-Minute Clarity Sprint: A deep-dive strategy session to unlock clarity, create momentum, or solve a specific business challenge.
15-Minute Discovery Call (Free): Not sure what you need? Book a no-pressure conversation to explore your goals and possible next steps.
Human Design For Business
Unlock your entrepreneurial identity — and discover your most aligned path to success.
Human Design reveals how to build, market, and grow a business that fits your energy. From purpose and offers to communication, money flow, and leadership style — this is about creating success through alignment, not force.
Perfect for entrepreneurs ready to:
✓ Clarify their unique entrepreneurial identity and purpose
✓ Identify the business model and income streams that truly fit
✓ Market with authenticity and ease — no formulas or gimmicks
✓ Lead with natural authority and build aligned teams
✓ Generate wealth through alignment and resonance
Start With a Conversation
Not sure what you need? Book a free 15-minute call — and get clarity on your options, goals, and next step.