The Side Business Jumpstart
Turn who you are into what you do -
and take your side business out of your head and into the world.
Build something that feels like you — a side business with clarity, purpose, and steady momentum.
The Side Business Jumpstart is a 3-phase journey for professionals in midlife and beyond — Gen X career changers and Boomers ready to create businesses that are both purpose-led and financially viable. Whether you’re at the “just an idea” stage, preparing to launch your first offer, or shaping a post-career project that reflects your experience and legacy, this is where you’ll find clarity and take confident steps forward — without pressure, overwhelm, or someone else’s cookie-cutter formula.
You’ll move from idea to first income through a proven process that combines strategic guidance, meaningful action, and the support of a like-minded community. This is not a tech course, a business-in-a-box, or someone else’s blueprint. It is my signature process — designed to help you turn who you are into what you do and build a business that fits your life, your strengths, your values — and your financial goals.
Is This You?
You are a midlife professional, Gen X leader, or Boomer navigating career uncertainty— or simply longing for more purpose, freedom, impact, or legacy.
You are ready to build something of your own… but you feel overwhelmed, unclear, or pulled in too many directions.
You want a side business that is purpose-led and profitable — one that fits your life with intention, not pressure.
Imagine This
Right now, you might feel stuck or unsure where to start.
By the end of this journey, you’ll have:
A solid strategic foundation for your business.
Renewed confidence in your strengths and value.
A clear, aligned offer that can generate real income.
A trusted circle of peers and support around you.
Yes, you will do the work — because you take your vision seriously. But you do not have to figure it out alone.
Instead of spinning in uncertainty, you will build with clarity, structure, and steady momentum — creating a business that’s meaningful, financially viable, and truly yours.
This program is the result of 25+ years in corporate leadership — combined with my own journey of midlife reinvention. I’ve studied with entrepreneurs, coaches, and teachers around the world to understand what truly creates meaningful, lasting change. What I’ve built for you is a unique process — a mosaic of proven business tools, strategic frameworks, and deep insight. It’s a shortcut compared to the long, winding path I had to take.
But let’s be clear: this is not about quick wins or surface-level hacks. It’s about deep, sustainable transformation that honors both your experience and your potential. I am fully committed to your success — and I ask the same of you. This program only works if you show up: not just to watch videos or listen to audios, but to reflect, engage, and take consistent, aligned action.
The Play B Commitment:
Transformation Through Action
I work best with people who are:
Serious about creating real change
Ready to do the inner and outer work
Committed to moving through uncertainty toward something real
Because you deserve more than staying stuck. You deserve to build something that matters.
Why the Side Business Jumpstart Experience Works
From the very beginning, Play B is more than a course — it is a structured yet soulful experience that combines clarity, strategy, and community support. Here’s how it comes to life:
Community Experience
From day one, you are part of a supportive circle of peers — sharing wins, challenges, and breakthroughs. You will collaborate, brainstorm, and grow together, making the business-building journey lighter, faster, and more meaningful.
Strategic Yet Soulful
We combine proven business strategy with deeper tools like Human Design and guided reflection — so your business is aligned, not cookie-cutter. This is clarity without overwhelm.
Flexible & Supportive
Work through videos, audios, and exercises at your own pace — always with clear, actionable steps. We honor your energy, schedule, and commitments, while keeping you moving forward.
Active Engagement
Weekly Q&A calls, group challenges, and shared progress spaces keep you connected and accountable. You’ll never feel like you’re building alone.
A Living Ecosystem
You are not just joining a course. You are entering a growing, values-aligned community where purpose-led business creation and personal growth happen side by side.
The 3 Phases of Your Side BusinessJumpstart
Phase 1:
Clarity & Your Personal Essence
Reconnect with your strengths, values, and purpose — and uncover your personal essence as the strategic core of your business. Using a mix of proven business tools and intuitive systems like Human Design, you will discover how you are designed to decide, create, and earn in a way that feels natural and sustainable.
This is where clarity turns into confidence — and business begins to feel effortless, because it’s built from the inside out.
Phase 2:
Experimentation & Action
Turn clarity into movement and ideas into traction. You will shape and test possible directions, explore concepts, and gather feedback through small, supported steps. This is about creative experimentation — trying, learning, and adapting with confidence.
It is not about having the perfect plan. It is about finding the path that fits — with reflection, feedback, and a rhythm that works for you.
Phase 3:
Structure, Focus & Growth
Shape your first offer, clarify your messaging, and establish aligned pricing. Build the systems and rhythms that bring it all to life — from your first marketing steps to foundational workflows.
This is not about scaling fast. It is about building something real — a business ecosystem that supports your energy, priorities, and income goals.
“The more aligned you are, the less effort it takes to grow. You’ll learn to adapt with confidence and evolve your business in cycles — not sprints.”
— Andrea
What You Get: A Full Experience
This isn’t just another online course. This is a guided transformation. The Jumpstart is a complete journey from idea to first income — combining insight, strategy, structure, support, and tools that fit your life.
Self-Paced Learning
Engaging videos, audios, and workbooks guide you through each phase — so you can learn and take action at your own rhythm, with structure that keeps you moving.
Live Group Support
Weekly Q&A calls and group coaching give you real-time clarity, feedback, and co-creation. You will never feel like you are building alone.
Collaborative Workspace
A shared digital space to track progress, celebrate wins, and ask questions — keeping you connected, accountable, and supported.
Practical Business Tools
Proven resources like MVP templates, the Business Model Canvas, and strategic prompts help you move from clarity into creation with confidence.
Growing Member Area
Curated tools, transition guides, Human Design insights, and personal resources I’ve tested myself — continuously updated to support your next step.
Included with Every Jumpstart: Play B Circle
6 months of access to our private community inside Skool — because real transformation takes longer than 6–12 weeks. Connect with like-minded professionals, share wins and challenges, stay accountable, and access Andrea’s weekly reflections. *Included in your Jumpstart program — no extra cost.
Optional 1:1 Add-On
Need more tailored guidance? Add personalized sessions for deeper clarity, alignment, and focused strategy.
Bonus: Exclusive Co-Creation Sessions
Join during launch and be among the first 20 participants to receive 2 additional co-creation sessions with Andrea. These live workshops are designed to help you dive deeper into your business ideas, test directions, and shape your next steps with extra clarity and confidence. (Limited to the first 20 participants of the new online course.)
Ready to Take the Next Step?
Every business needs a foundation — and in The Side Business Jumpstart, that foundation is your personal essence. It’s more than a personal brand. It’s your inner compass: the unique mix of values, energy, strengths, superpowers, experience, and purpose that shapes how you work, decide, and create. From this essence, you will design not just a brand, but a business model, offers, and way of working that fit your life — and that serve more than just yourself. A business that is both purpose-led and profitable, and that feels natural to grow because it is built around who you really are and who you are meant to serve.
What You Will Walk Away With
By the end of The Side Business Jumpstart, you will have:
A clear, purpose-led offer you are excited to share.
Strategic foundations for pricing, messaging, and your first marketing rhythm.
Confidence in your strengths and business identity.
A sustainable rhythm for action that fits your energy and life.
A trusted community to support your next steps.
What’s Expected of You
This is not a “sit back and watch” course. The Side Business Jumpstart works when you:
Show up consistently — at your own pace, but steadily.
Engage fully with the exercises, reflections, and community.
Hold yourself accountable (with support from me and the Circle).
Experiment with confidence — taking small risks and learning as you go.
If you are ready to build from your personal essence — with clarity, strategy, and support — then choose the path that fits you best:
Choose Your Plan
The 3 Side Business Jumpstart paths for professionals in midlife and beyond.
Proven transformation — now available in three ways to fit your rhythm.
Momentum 2026 Pricing
Special pricing for early action-takers who join the waitlist by January 31, 2026. Standard pricing will be higher after this date.
‘Self-Paced’ -
The Side Business Jumpstart + Circle
A flexible, affordable way to begin - whether you are exploring your first idea or shaping a meaningful post-career project. Work through the full 3-phase program — with videos, audios, workbooks, and business templates — while uncovering your personal essence as your North Star.
Alongside, you will have 6 months in the Play B Circle community to keep you accountable and supported.
Best if you prefer to learn independently, with encouragement from peers.
€597*
* Momentum 2026 pricing for those who join the waitlist by January 31, 2026. Standard pricing will be higher after this date.
Best Value:
Join The
Waiting List
‘Hybrid’ -
The Side Business Jumpstart
(Most Popular)
Combines the Self-Paced Digital Course, + weekly live Q&A and co-creation calls, and 6 months in the Play B Circle.
This path helps you uncover your personal essence and turn it into a clear offer - with the structure, accountability, and support to move from idea to income - or to turn your experience into a purposeful second act - without doing it alone.
Best if you want clarity + accountability, and steady momentum with live guidance.
€2.222*
Momentum 2026 pricing when you join the waitlist by January 31, 2026. Standard pricing will be higher for later cohorts.
‘Premium 1:1’ -
The Side Business Jumpstart
A fully personalized 16-week experience with Andrea. Work in private sessions tailored to your strengths, superpowers, and goals. Together we will align to your personal essence.
Includes the full program
+ 6 months in the Play B Circle.
This is the most intensive path - designed for those who want a high-touch partnership with Andrea by your side.
Best if you want deep guidance and a tailored path.
Limited spots - application only
€4.997*
Momentum 2026 pricing for new 1:1 clients book a discovery call by January 31, 2026. Future packages may be offered at a higher fee.
What A Typical Week Looks Like in The Side BusinessJumpstart
Each week in Jumpstart follows a clear rhythm — structured enough to keep you moving, flexible enough to fit your life.
1. Work through your current module
Videos, audios, and exercises guide you step by step. You gain clarity and take aligned action without overwhelm.
2. Join a live call (Hybrid & Premium only)
Weekly Q&A and co-creation calls give you real-time feedback, inspiration, and connection with peers.
3. Connect inside the Play B Circle
A supportive community where you share wins, ask questions, and stay accountable — whether you are starting fresh or bringing decades of experience into something new.
4. Take one aligned step forward
Small or bold — steady action builds momentum and lasting change.
What matters most is steady, self-honoring action — and that is what creates lasting change.
Who This Is For
This program isn’t for everyone — and that’s by design. The Side Business Jumpstart is for people who are ready to build something real, aligned with their essence, and willing to do the work to make it happen.
The Side Business Jumpstart is for you if:
You are a Gen X professional, midlife career shifter, or Boomer ready to build something of your own — with meaning, impact, and integrity.
You want a side business that honors both purpose and profit, without draining your energy or compromising your values.
You are willing to do the inner work and practical steps — because you know they go hand in hand.
You value connection and co-creation, not going it alone.
You are ready to invest in yourself and show up with consistency, curiosity, and care.
The Side Business Jumpstart is not for you if:
You expect overnight results without putting in the work.
You prefer to work entirely alone and don’t want feedback or collaboration.
You are looking for a passive course to watch, not a program to act on.
You are not yet ready to explore your values, strengths, and personal essence.
You want someone else to figure out your business for you.
What Clients Have Built With Play B
From side business breakthroughs to career reinventions — here’s how professionals in midlife and beyond have built their next chapter with Play B.
FAQs
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No. You don’t need a fully formed idea. Inside the Jumpstart program, we guide you through a proven process to clarify your direction and uncover business ideas aligned with your experience and values—even if you’re starting from scratch or reimagining your next chapter after a long career.
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The recommended pace is 3 months to build momentum and clarity, but you have lifetime access to all materials, so you can revisit any time. You’ll also receive 4 months of community support—and if you’re among the first 30 participants, you get 6 months total.
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You’ll never be left to figure things out alone. The program includes weekly live Q&A calls, a collaborative member, and a community space for ongoing questions and peer support. Optional 1:1 sessions are available if you want highly personalized guidance.
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Midlife professionals, Gen X leaders, and Boomers who want to build a purpose-led business that fits their life, energy, and goals.
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Absolutely. All core materials, videos, audios, and exercises are self-paced and accessible any time. Live sessions are recorded, and you can engage as your time and energy allow. The process is built to work with, not against, your life.
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Both. The program meets you where you are — whether you’re starting fresh or bringing decades of experience into something new.
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Human Design is an optional layer in the Jumpstart process. It’s used as a practical tool for greater self-clarity but is not required or dogmatic. You can benefit fully from the program whether or not you wish to engage with Human Design.
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By the end of Jumpstart, you'll have a clear, purpose-led business concept (or refined offer), a foundational go-to-market plan, and the tools to launch and grow sustainably. You'll also gain confidence, clarity, and a supportive peer network—setting you up for aligned momentum, not just a finished module.
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Yes, we offer a satisfaction guarantee. If you fully engage in the early modules and live support but feel Jumpstart isn’t the right fit, you may request a refund within the first 14 days. Full details are provided at sign-up—your investment is protected.
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Simply click “Join the Program” on this page, follow the sign-up steps, and you’ll get immediate access to all core materials and onboarding details. If you have questions before joining, book a free discovery call—Andrea is happy to help you decide if Jumpstart is right for you.
Meet Your Guide
I’m Andrea — a former Managing Director turned founder of Play B. With 25+ years of experience guiding major brands across Europe, I now support Gen X professionals, midlife career shifters, and Boomers in building businesses that are both profitable and personal — aligned with their values, energy, and purpose.
I know what it means to reinvent with intention — I have done it myself. And I would be honored to walk this journey with you as you create your next chapter.
Ready to take the next step?
Choose the path that fits your goals, energy, and stage of life.
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The Side Business Readiness Scorecard
Discover your side business profile and get personalized guidance on your next step.
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'Self-Paced' - The Side Business Jumpstart
Work through the full 3-phase program at your own pace — with 6 months in the Play B Circle.
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'Hybrid' - The Side Business Jumpstart. (Most Popular)
Combine self-paced learning, live calls, and community support for clarity, accountability, and momentum.
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'Premium 1:1 ' - The Side Business Jumpstart
A tailored experience with Andrea, including private strategy sessions and deep co-creation — ideal if you want personal guidance or are shaping a post-career project.
What You Will Walk Away With
By the end of The Side Business Jumpstart, you will have:
A clear, purpose-led offer you are excited to share.
Strategic foundations for pricing, messaging, and marketing.
Confidence in your value and business identity.
A simple, sustainable go-to-market rhythm that fits your life and energy.
A trusted community and support system to keep you moving forward.
About The Program
The Side Business Jumpstart is a 3-phase hybrid program created for midlife professionals, Gen X leaders, and Boomers who are ready to build something of their own. It blends proven business strategy, your personal essence, and the support of a like-minded community — helping you move from idea to income with clarity, confidence, and momentum that lasts.
Ready to Begin Your Side BusinessJumpstart?
You don’t need to have it all figured out. What matters most is trusting your pace, your voice, and taking the next step forward.
- Andrea, Founder of Play B