Welcome to Play B
Strategic Business Design for Midlife Professionals
Build what’s next.
A business that delivers clarity, purpose,
and sustainable prosperity.
Designed for Gen X leaders, conscious founders, and professionals ready to create something of their own.
Profit With Purpose
You’ve built others’ visions. Now it’s time to build your own.
After 25+ years leading teams, growing agency and client businesses, and managing global brand portfolios across industries and markets, I created Play B to help midlife professionals like you build something that’s truly aligned — with clarity, strategy, and soul.
At Play B, we blend business acumen, deep personal insight, and Human Design to unlock what’s already within you — then build a business that’s both purpose-led and profitable.
This is not a formula.
It’s a co-creative process that starts with your personal essence and leads to a business you’re proud to grow — one that works with your energy, values, and life.
The journey to what’s truly yours rarely follows a straight line — but it always leads somewhere meaningful.
Ready to build what matters?
Let’s create what’s next —
with clarity, strategy, and purpose that truly fits you.
Hi, I’m Andrea.
Former managing director with over two decades leading major brands across Europe, managing portfolios of up to €300 million. After years building other people's visions, I created Play B to support midlife professionals and conscious founders in building something of their own.
I blend a mosaic of tools — both traditional and unconventional — with strategic thinking, business acumen, and deep leadership experience. My work is about guiding people from clarity to real, grounded creation with structure, momentum, and meaning.
You deserve more than just another project. You deserve something profitable, purposeful, and built to last.
What I Offer
At Play B, I support midlife professionals and conscious founders at every stage of their entrepreneurial journey —
from launching your first side business to refining your brand or navigating a major career transition.
Whether you are building something new or reshaping what already exists, my approach combines strategic clarity,
personal alignment, and honest momentum to help you move forward with confidence and purpose.
Start Here
The Side Business Jumpstart
Your next chapter begins here.
A guided, hybrid program for midlife professionals ready to build a purpose-led side business — with clarity, confidence, and a rhythm that fits your life.
This 3-phase journey blends self-paced learning, live strategic sessions, and a supportive community — designed to help you move forward step by step, with focus, space, and honest momentum.
This is for you if you are ready to:
✓ Launch your first offer — or shift into something more aligned.
✓ Step into entrepreneurship on your own terms.
✓ Build something sustainable without burnout or hustle.
✓ Receive structure that supports your energy and clarity.
✓ Co-create a business that’s uniquely yours — not a template.
✓ Work from the inside out, using what’s already within you.
There’s a reason this is where most people begin.
Exploring something beyond the start?
From brand refinement to executive reinvention, the full Play B ecosystem is here to support your next chapter — with strategy, alignment, and momentum that fits.
Why Community Matters
Building a business isn’t just a checklist or a sprint — it’s a profound shift in identity.
After years of experience (and investing in countless programs myself), I’ve learned this: real transformation doesn’t happen in isolation — or in a tight six-week container.
It happens over time, through honest feedback, shared wisdom, and a space where you don’t have to figure it out alone.
That’s why Play B isn’t just content.
It’s a community — a place to feel seen, supported, and connected as you envision, build, and launch something that truly feels like you.
Why community is essential:
Accountability & Momentum
Shared intentions and regular check-ins help you stay on track — especially when energy dips or self-doubt creeps in.
Emotional Support
Building something of your own stirs up the inner stuff. A grounded space helps you move through resistance — and celebrate the real wins.
Collective Wisdom
Different perspectives and honest reflections lead to better decisions, clearer direction, and unexpected insights.
Collaboration & Growth
The “solopreneur” myth only goes so far. Sustainable progress comes through connection, co-creation, and shared growth.
Belonging & Resilience
You’re not meant to do this alone. Community gives you grounding — and the resilience to keep going when things get hard.
“I don’t believe in doing it all alone — or in the ‘always on’ way of working.
I believe in building businesses that are efficient, collaborative, and truly sustainable.
Where we go further together than we ever could alone.”
A note from me.
This is the energy that shapes every offer, every session, and every step at Play B.
Join the Play B Circle
Connect, co-create, and grow alongside like-minded professionals and founders.
This is your space for accountability, fresh perspective, and meaningful momentum — as you continue building what matters to you, in your way.
What Clients Are Saying
Real stories from professionals and founders who built their next chapter with Play B.
From side business breakthroughs to career reinventions, these voices reflect the clarity, confidence, and transformation at the heart of this work.
Curious what's possible for you? Let's begin with your next step, together.
Whether you’re pivoting, building something new, or simply feeling the nudge to grow,
sometimes a short, focused conversation is all it takes to get clear.
No pressure. Just clarity, connection, and real support.
Whether you are ready to explore, launch, or evolve, Play B meets you where you are— and helps you take the next aligned step.
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The Side Business Jumpstart
A guided, self-paced program to help you launch your purpose-led business — with clarity, confidence, and sustainable momentum.
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Clarity Sprint
A 90-minute strategy session to clarify your direction and map out an action plan that fits your energy, goals, and season. -
View All Programs
Explore the full range of Play B programs — from personal reinvention to team transformation. Find what fits your goals, your context, and your next chapter. -
Discovery Call
Let’s talk. A 15-minute call to get to know each other and explore where you want to go next.